Corporate Communication

Introduction

Communication is the lifeblood of all organizations: it is the medium through which companies; large and small access the vital resources they need in order to operate. It is through communication that organizations acquire the primary resources they need (such as capital, labor, and raw materials) and build up valuable stocks of secondary resources (such as “legitimacy” and “reputation”) that enable them to operate. All communications, however, influence to some extent the perceptions of participants and observers about the organization and its activities, and so affect the organization’s image, brand, and reputation.

Corporate Communication Certificate consists of four courses that must be registered for and completed for you to get certified by PU.