Introduction
The MBA programme in Marketing Communications will equip students with the knowledge and skills to successfully promote their organizations’ goods and services for improved customer patronage. The programme trains them to occupy positions of responsibility in private and public sector organizations, as well as engage in professional consultancy services.
The programme involves both strategic thinking and the development of creative solutions which require a blend of research-based knowledge with the practice of high-level creative skills. The Marketing Communications programme covers the selection and application of the main communication tools available to any organization in pursuit of its marketing objectives.
Courses
First Semester
- Managerial Economics
- Strategic Management and Planning
- Accounting Practice
- Business Communication
- Finance Management
- Marketing Process and Practice
Second Semester
- Business Ethics
- Entrepreneurship and Corporate Social Responsibility
- Business Law
- Leadership in Business Organizations
- Seminar on Human Resource Management
- Research Methodology
Third Semester (Seminar)
During the third semester, MBA students who specialize in Marketing Communications will make the following seminar presentations as final coursework:
Seminar Presentations in Communication Theory
Seminar Presentations in Corporate Identity, Reputation and Branding
Seminar Presentations in Marketing Communications: Objectives, Strategies and Planning
Seminar Presentations in Contemporary Issues in Marketing Communication
Seminar Presentations in Media Behaviour & Planning
Course Features
- Lectures 10
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
Curriculum
- 10 Sections
- 10 Lessons
- 43 Weeks
- Managerial EconomicsEconomics and Decision-Making Process; Understanding the Micro and Macro Environment of Business (specifically the Macroeconomic Variables); Demand and Supply; Types of Market Models; Theory of Games1
- Strategic Management and PlanningConcept of Management and Planning; Principles of Strategic Management; Professionalism in Management; issues in strategic planning.1
- Business EthicsUnderstanding the principles of business ethics; Types of Business Ethics; Corporate Culture; Decision-Making; Data Privacy; Ethical Due Diligence; Trust.1
- Accounting PracticeCore Topics in Accounting Practice; Core Topics in Management Accounting Practice; Core Topics in Auditing; Core Topics in Accounting Theory and Corporate Reporting.1
- Finance ManagementMoney and its Relevance to Business and the Economy; Sources of Business Finance; Bank Lending and its Implications for Business; Aspects of Financial Management/Corporate Finance; Monetary and Fiscal Policies1
- Marking Process and PracticeGeneral Marketing Principles, Marketing Communications Systems; Consumer and Buyer Behaviour Analysis; Professionalism in Marketing Practice; Ethical Issues in Marketing.1
- Entrepreneurship and Corporate Social ResponsibilityThe Entrepreneur and Entrepreneurship; Personal Characteristics of Entrepreneurs; Theories of Entrepreneurship Development; Identification of ideas and Venture Capital Opportunities; Keeping Records; Writing Business Plans; Entrepreneurial Practice – Success and Failure; The Entrepreneur in Micro, Small, Medium and Large-Scale Enterprises.1
- Business CommunicationUnderstanding important topics in business communication; Business meetings; Social Media; Corporate Emails; Business Letters; Blog Communication1
- Business LawTopics in Business Law; Contracts; The law of Corporations and the other Business Organizations; Security Law; Intellectual Property; Antitrust; Commercial Paper; Pension and Benefits; Secured Transactions; Trust and Estates; The Legal Environment of Business.1
- Research MethodologyApplication of Scientific Methods in the Study and Analysis of Business Activities; Research Designs; Data Collection Methods; Sampling Techniques; Data Analysis Methods, Measurement Scales; Interpretation and Presentation of Business Research Results; Applications of Research in Business Problem-Solving.1
