Introduction
The MBA programme in Marketing Communications will equip students with the knowledge and skills to successfully promote their organizations’ goods and services for improved customer patronage. The programme trains them to occupy positions of responsibility in private and public sector organizations, as well as engage in professional consultancy services.
The programme involves both strategic thinking and the development of creative solutions which require a blend of research-based knowledge with the practice of high-level creative skills. The Marketing Communications programme covers the selection and application of the main communication tools available to any organization in pursuit of its marketing objectives.
Courses
First Semester
- Managerial Economics
- Strategic Management and Planning
- Accounting Practice
- Business Communication
- Finance Management
- Marketing Process and Practice
Second Semester
- Business Ethics
- Entrepreneurship and Corporate Social Responsibility
- Business Law
- Leadership in Business Organizations
- Seminar on Human Resource Management
- Research Methodology
Third Semester (Seminar)
During the third semester, MBA students who specialize in Marketing Communications will make the following seminar presentations as final coursework:
Seminar Presentations in Communication Theory
Seminar Presentations in Corporate Identity, Reputation and Branding
Seminar Presentations in Marketing Communications: Objectives, Strategies and Planning
Seminar Presentations in Contemporary Issues in Marketing Communication
Seminar Presentations in Media Behaviour & Planning
Course Features
- Lectures 10
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
