Introduction
The MBA programme in Oil and Gas Marketing will expose students to issues related to the marketing of Oil and Gas Products/Services at both the domestic and international environment. This will prepare them to assume middle and senior-level management positions in the Oil and Gas industry. With their education and training, they can set up their own businesses since the programme also emphasizes self-employment and consultancy.
This programme aims to develop marketing professionals customized for Oil and Gas Marketing. The programme exposes students to various aspects of sales and marketing of petroleum products and allied services.
Courses
First Semester
- Managerial Economics
- Strategic Management and Planning
- Accounting Practice
- Business Communication
- Finance Management
- Marketing Process and Practice
Second Semester
- Business Ethics
- Entrepreneurship and Corporate Social Responsibility
- Business Law
- Leadership in Business Organizations
- Seminar on Human Resource Management
- Research Methodology
Third Semester (Seminar)
Seminar Presentations in Logistics and Operations for Oil and Gas
Seminar Presentations in Sustainability Marketing for Oil and Gas
Seminar Presentations in Global Oil and Gas Industry
Seminar Presentations in Sales and Marketing of Petroleum Products
Seminar Presentations in Regulations and HSE Management
Course Features
- Lectures 10
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 0
- Certificate No
- Assessments Yes
Curriculum
- 10 Sections
- 10 Lessons
- 42 Weeks
- Managerial EconomicsEconomics and Decision-Making Process; Understanding the Micro and Macro Environment of Business (specifically the Macroeconomic Variables); Demand and Supply; Types of Market Models; Theory of Games1
- Strategic Management and PlanningConcept of Management and Planning; Principles of Strategic Management; Professionalism in Management; issues in strategic planning.1
- Business EthicsUnderstanding the principles of business ethics; Types of Business Ethics; Corporate Culture; Decision-Making; Data Privacy; Ethical Due Diligence; Trust.1
- Accounting PracticeCore Topics in Accounting Practice; Core Topics in Management Accounting Practice; Core Topics in Auditing; Core Topics in Accounting Theory and Corporate Reporting.1
- Finance ManagementMoney and its Relevance to Business and the Economy; Sources of Business Finance; Bank Lending and its Implications for Business; Aspects of Financial Management/Corporate Finance; Monetary and Fiscal Policies1
- Marketing Process and PracticeGeneral Marketing Principles, Marketing Communications Systems; Consumer and Buyer Behaviour Analysis; Professionalism in Marketing Practice; Ethical Issues in Marketing.1
- Entrepreneurship and Corporate Social ResponsibilityThe Entrepreneur and Entrepreneurship; Personal Characteristics of Entrepreneurs; Theories of Entrepreneurship Development; Identification of ideas and Venture Capital Opportunities; Keeping Records; Writing Business Plans; Entrepreneurial Practice – Success and Failure; The Entrepreneur in Micro, Small, Medium and Large-Scale Enterprises.1
- Business CommunicationUnderstanding important topics in business communication; Business meetings; Social Media; Corporate Emails; Business Letters; Blog Communication1
- Business LawTopics in Business Law; Contracts; The law of Corporations and the other Business Organizations; Security Law; Intellectual Property; Antitrust; Commercial Paper; Pension and Benefits; Secured Transactions; Trust and Estates; The Legal Environment of Business.1
- Research MethodologyApplication of Scientific Methods in the Study and Analysis of Business Activities; Research Designs; Data Collection Methods; Sampling Techniques; Data Analysis Methods, Measurement Scales; Interpretation and Presentation of Business Research Results; Applications of Research in Business Problem-Solving.1
